September 6, 2017

How To Select Colors For Your Custom Infographic Designs}

Submitted by: Dharmendra Ahuja

The topic of colors has always been subjective, mainly because colors are mood and perception specific. One may find one color more suiting to his/her personality, while the opinions of another may differ. There have been umpteen psychological researches to back this fact up, which is why selection of color scheme becomes important if youre designing a visual narrative for public viewing.

Selecting the right bunch of colors for your narrative will enhance the effectiveness of your message communication. However, one should keep in mind that colors should be used in moderation; they should exist only to give an enhanced push to your message, not steal focus from it!

Some basic color related things to be kept in mind while youre working on custom infographic designs:

stick to 2 major colors, refrain from using more than 4 in total

the major colors should be bold while the others should complement them

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ensure you dont miss out on white spaces

A broader way to set things into perspective:

Your color selection should match with the brands color selection

The safest bet while designing an infographic for a brand is to stick to the brands colors (for which you are designing). Following the companys brand guidelines, makes designing more effective, communication wise. One can play around with complementary colors in order to match the brands primary color, to full effect!

Now comes the tricky part, how to select complementing colors?

Find an online color generator that helps you generate complementary colors for you. There are numerous options available online that can help you pick out the right colors for your infographic designs. Some just require you to lock-in your companys color and theyll auto-generate the best matches to your input.

-Selecting the shades:

play around with shades to add visual impact to your infographic designs. Try beautifying your infographic with shades to ensure they add more visual impact to your story!

-Basic the color scheme on the content context

You can also use the subject of your infographic to determine what color goes best with it. For instance, if youre talking about the earth and ecological balance, you can adopt a combination of blue and green in order to show earth and water. Using color schemes that highlight the subject of the infographic, make it more meaningful and facilitate easy communication. The benefit of using color that matches your content is that it boosts visual perception by manifold and gives life to your content!

-To summarize the above blog:

You should always first try to follow the color scheme of your company logo. This helps spread your message in a way that is easy to grasp for your target group; thus boosting your brands visibility. If not, you should base the colors scheme on what content youre showing through the medium of the infographic. It further gives an upward thrust to your content marketing strategy! Dont want to go through the stress of making an infographic? Contact us and well design your infographic packing maximum visual impact!

About the Author: Dharmendra Ahuja is the author of How to Select Colors for your Custom Infographic Designs, PitchWorx Infographic Design Company in India, providing custom presentation design and infographic design for digital marketing campaign and for your next big business presentation.Website:


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