January 14, 2017

Discover The Real Facts About Email Marketing Made Easy}

Submitted by: Jasper Bell

As long as we don’t quit, we can organize all of our online visitors that sent their discount coupons to a close friend as well as provide them an extra motivation (We understand they like to inform their good friends about us, so why not offer them 25% Off when they generate two or more close friends?).

Let’s go back to that discount coupon you obtained from your favorite dining establishment, and also allow us think about it from the dining establishment’s perspective. If you clip that coupon and enter the restaurant, their straight advertising initiatives were successful.

Now (and right here comes my preferred part about direct e-mail advertising and marketing), we could enter into the Reports as well as Stats section of our direct e-mail advertising and marketing program and get deep into our campaign. We can see precisely who opened our messages, when they did it. We could also see who forwarded their promo codes to their good friends.

Exactly what’s even more is you’ll still get access to one of the most advanced functionality. Allow us to look into the dining establishment proprietor’s shoes. We’ve just sent out a Free Dessert email discount coupon to all the customers that filled out our consumer satisfaction survey and also offered us their e-mail addresses. We also consisted of a “Forward to a Friend” web link, so our clients can email the Free Dessert coupon to their pals.

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Nevertheless, to get that coupon right into your hands, the restaurant had to pay for printing, purchase as well as pack envelopes, reserve them for you and afterwards pay for shipping. And chances are the dining establishment hired someone to do the printing, perhaps another person to do the layout, the envelope stuffing, and so on. If you’ve ever sent out leaflets or vouchers in the mail, you’ll know it’s both expensive and also lengthy.

Forget straight e-mail advertising and marketing momentarily, and let me know if this has ever occurred to you before. You go outdoors and open your mailbox. You get the normal: bills, bank statements, maybe a bogus million-dollar deal. But after that, in the middle of it all, you see an envelope from your favorite dining establishment. “Thanks for being a faithful client,” it says. “Next time you visit, let us treat you to a totally free dessert.”

Information is power, and also straight e-mail marketing is among the most efficient methods to gather that info as well as place it to a great use. So next time you get that leaflet for your preferred restaurant, consider what does it cost? Unnecessary money as well as time that restaurant owner is spending. Think of what does it cost? Information he’s missing out on, and also think of what does it cost? Far better things would be if he sent that flyer with straight email advertising.

That’s where direct e-mail marketing can be found in. Forget spam. Straight email marketing is reaching the right consumers, with the best offers.

Right here’s the elegance of direct email advertising. Firstly, straight e-mail advertising programs are packaged so you can do it yourself. The e-mails are all pre-designed, and also the backend is already taken care of for you. All you need to do is check your email through your computer or smart phone for about 10 minutes as well as click a couple of links. There’s no postage, no padding, no expensive printing costs.

And as small business owners have started to find the power of email, many direct email advertising and marketing programs are currently developed for non-technical folk. So even if all you can do on your computer is check your e-mail and browse the internet, you can still be a professional in these programs right now.

Now I’m not exactly the coupon-clipping kind of man, but when I run into an offer that’s so appropriate to me, I simply can’t withstand it. Countless you are like that too. As well as guess what? Countless times you check your email more often compared to your actual mail box.

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September 17, 2016

Top 3 Free Blog Platforms

Submitted by: Ian Grainger

Whether you re an individual looking to blog about your passion, pastime or hobby or part of a company that wants to create a corporate blog to tell the world about your latest news and improve your search engine rankings through fresh content, there s a host of free blogging platforms that you can use. It s just a case of deciding which is best for you and your aims.

Here are five of the very best blogging platforms for you to consider, in no particular order. Have a look at them all and choose which one you feel most comfortable with.


Google bought Blogger a few years ago but they haven t made too many changes to it. It remains a perfectly adequate blog platform for those who want a simple, easy to use interface, a clean site to look at and the ability to post quickly.

As you don t need your own webspace to use Blogger they host your blog for you – it is ideal for those new to blogging platforms who want to get to know the ropes, but it does offer the ability for the more experience and some skill with HTML and CSS to tweak the look and feel of their site and truly put their own mark on it.

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While Blogger could, theoretically, be used for a company or corporate blog, there are more functional and better suited blogging platforms out there.


Like Blogger, will host your blog for you so you don t need to splash out on a host or worry about working with databases and file permissions. However, offers many more features, including WordPress plug-ins and widgets which truly make your blog dynamic and more engaging to the reader.

These include calendars, blog rolls, countdown clocks, all kinds of features that your readers will find useful. also allows a certain amount of customisation to how your website looks without you having to know any HTML or CSS, as it offers a selection of themes you can use., thanks to its greater capacity for customisation would be more suitable to a corporate or company blog than Blogger too.

3 provides a blogging platform very similar to with two very important differences. Firstly, you ll need your own webspace to host your blog (this isn t going to be a problem if you re setting up a company blog).

Secondly, and perhaps most importantly, you have total control over every aspect of your blog, along with access to every plug-in, widget and theme available and there are literally thousands.

You can even use the WordPress platform to build a fully functioning website, not just a blog. There are plenty of cheap web design companies on the internet that will create a custom WordPress theme just for your company and configure it to be a standalone website, a standalone blog or even integrate the new blog into your existing website.

It might seem like and are the same thing but they re not and they do warrant separate write ups, hence they re included in this Top 3 list in their own right.

Other free blogging platforms are plentiful and include Typepad, Moveable Type and even Joomla, which is a content management system really but can just as easily be used as a blogging platform!

About the Author: Ian Grainger is writing on behalf of the Cheap Web Design Co., providers of

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